Channel FAQs

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All the questions we're asked most frequently for each platform.

• Why does the data in my report not match the platform or dashboard?
• Why does GA4 show locations outside of my campaign targeting?
• What if a new client wants to start SEO mid-quarter?
• What are your PII guidelines?
• What ad specs should I use?
• Can any channels not track KPAs?
• What are the customer list requirements for each platform?
• Organic Media explained
• What is a Turbo Shot?
• How do I confirm a Social Content or SEO Audit?
• How long does it take your team to set up a custom deal?
• My agency can’t produce an audio ad. What do we do?
• What's the difference between Custom and Programmatic?
• Where will my client's ads serve?