To understand Turbo Shots, you must first remember that our Organic Media services work 1 month ahead. For example, Social Content will deliver posts that are going out in February in January to your agency so you have time to review and make revisions. What this also means is that if you sign up for either Social Content or SEO, month 1's deliverables will include content for the following month. For a full review of our Organic Media process, check out this article.
Turbo Shot Explained
In the event that a client wants to start receiving content (SEO or Social Content) ASAP, a Turbo Shot is available for an extra fee and will include posts that are both delivered and scheduled in month 1. For example, if Conduit is provided access and assets for a Social Content package by September 3rd, September's deliverables will not only include a Baseline Document and content for October, but they will also include September posts.
While not limited to these clients, Turbo Shots are best when access/assets are provided after the 15th of the month, which would push month 1 deliverables to the following month and can be requested at any time up until we leave the Kickoff Call.
Please find an example of timelines you can expect depending on when we receive all access/assets and whether or not a Turbo Shot is requested.
Turbo Shot Example (Access/Assets provided on or before 15th of the month)
Conduit receives access to a Social Content Tier 1 Package by October 25th
Month 1 Deliverables will be pushed to November 1st (access was not provided by the 15th of the month)
A Turbo Shot is requested so posts may also go out in November
November: Baseline doc at $199 and 4 posts for $495 (these are December’s posts) and 4 posts for $275 (these are November’s posts and need to be sent out ASAP)
December: 4 posts for $495 (January’s posts)
No Turbo Shot Example (Access/Assets provided after the 15th of the month)
Conduit receives access to a Social Content Tier 1 Package by October 25th
Month 1 Deliverables will be pushed to November 1st (access was not provided by the 15th of the month)
November: Baseline doc at $199 and 4 posts for $495 (these are December’s posts)
December: 4 posts for $495 (January’s posts)
Turbo Shot Example (Access/Assets provided on or before 15th of the month)
Conduit receives access to a Social Content Tier 1 Package by January 5th
Month 1 Deliverables will start in January (access was provided by the 15th of the month)
A Turbo Shot is requested so posts may also go out in January
January: Baseline doc at $199 and 4 posts for $495 (these are February’s posts) and 4 posts for $275 (these are January's posts and will be sent out within 4 business days)
February: 4 posts for $495 (March’s posts)
No Turbo Shot Example (Access/Assets provided on or before 15th of the month)
Conduit receives access to a Social Content Tier 1 Package by January 5th
Month 1 Deliverables will start in January (access was provided by the 15th of the month)
January: Baseline doc at $199 and 4 posts for $495 (these are February’s posts)
February: 4 posts for $495 (March’s posts)