Below is your complete guide to SEO. If you’d like to skip around, select the topic that best fits what you’re looking for:
What is SEO Phoenix?
SEO Phoenix is Conduit Digital’s reengineered SEO solution built for partner agencies that want scalable, high-impact, and data-driven search engine optimization.
It’s designed to replace traditional monthly SEO retainers with a quarterly model that provides clear deliverables, measurable outcomes, and streamlined project flow for your clients.
The Core Difference
Unlike the old SEO model, SEO Phoenix runs in calendar quarters, not monthly sprints.
That means every campaign operates with:
Defined quarterly roadmaps
Consistent deliverable timelines
Predictable reporting windows
Stronger performance measurement
This structure gives your agency and your clients a clear sense of progress, pacing, and accountability.
How SEO Works
Each SEO campaign operates within a three-month (quarterly) cycle aligned to the calendar year:
Q1: January – March
Q2: April – June
Q3: July – September
Q4: October – December
When a new client begins, our team conducts a baseline audit and creates a quarterly roadmap that defines the strategic plan, content deliverables, and technical priorities.
All work and reporting follow this quarterly rhythm — from content development to backlink placement to reporting and roadmap renewal.
Packages & Deliverables
SEO offers three core packages to fit your clients’ needs and budgets. Each package builds on the previous one in content depth, technical optimization, and backlink authority.
Pricing:
Essentials | $999
Grow | $1,699
Elevate | $2,499
Add-ons available:
Additional GBP Location – $245/mo
Additional DA50+ Backlink – $299/link
Additional Blog or Page Content (3-piece set) – $199
Additional Long-Form Content (1 piece) – $499
Advanced Heat Mapping – $29/mo
Call Tracking – $79/mo
Custom Scopes available
Each package includes:
Quarterly roadmap
Quarterly report (delivered in Month 1 of the following quarter)
Monthly narratives for continuous progress tracking
Full deliverable details:
Note: Conduit also offers a Local Presence package for clients that want to focus locally, but don't want true, on-site SEO. For more information on Local Presence, you can read the full guide here.
Access Requirements
To perform optimally, the SEO team requires access to the following:
Google Business Profile (GBP) – For optimization and post scheduling
Google Analytics 4 (GA4) – For data tracking and performance reporting
Google Search Console (GSC) – Domain and prefix-level access for maximum visibility
CMS Admin Access – For implementing content and technical optimizations
Note: Without these, campaign setup and reporting may be delayed. Access ensures our team can manage and track SEO efforts efficiently from day one. Access details for SEO can be found here.
Timelines & Workflow
Every SEO account runs on a structured three-month rhythm. Below outlines what to expect each month. A more detailed timeline, complete with agency expectations, can be found in the Onboarding an SEO account article here.
Month 1
Baseline and roadmap delivered (first 30 days)
Quarterly report for the previous quarter (15 days after the previous quarter ends)
GBP posts drafted for agency review (provided within Roadmap)
Long-form content draft delivered
Supporting content work begins
Month 2
Revisions and publishing of long-form content
Technical optimization and citation work
Monthly recap for Month 1
Month 3
Final content published
Technical optimization and citation work completed
Backlinks secured (DA50+)
Quarterly roadmap for next quarter delivered (15 days before quarter end)
Monthly recap for Month 2
This predictable cadence keeps agencies informed, eliminates surprises, and ensures steady performance improvements each quarter. For a detailed look at timelines and expectations for your agency around SEO, please refer to this article.
Billing & Commitments
SEO operates on a quarterly commitment model to align with our deliverable structure. Below is a brief overview. For a full view of SEO billing & commitments, view the full article here.
Key Points
A $199 launch fee applies to all new accounts.
Clients starting within the first 45 days of a quarter receive full quarterly deliverables.
Clients starting after Day 45 receive a baseline and roadmap for a one-time $695 fee.
All accounts are billed at the full quarterly rate — prorated by remaining months in the first quarter.
Quarterly commitments are required to protect agency deliverable cadence.
Example: A $999/mo client starting in Month 2 pays $1,498.50 for the first two months to receive full quarterly deliverables. The following quarter would see charges of $999/month for all three months.
How to Upgrade, Downgrade, or Cancel
Upgrades: Allowed in the first 45 days of a quarter. The roadmap and invoice are adjusted accordingly.
Downgrades/Cancellations: Effective only at the start of the next quarter with a 15-day notice before quarter-end.
Late changes: After Day 45, changes apply to the following quarter’s roadmap.
Once a quarter begins, all work, planning, and reporting proceed based on the agreed scope to maintain quality and consistency.
What to Expect as a Partner
When your agency runs SEO Phoenix, you gain:
Consistent delivery cycles that align across clients and campaigns
Predictable performance reporting and accountability
Stronger client retention through transparent roadmaps and quarterly value
Full operational clarity on pricing, access, and workflows
Your role as the partner agency is to:
Ensure all required access is granted promptly
Review and approve content within scheduled timelines
Communicate any scope or goal changes before quarterly renewals
Together, this ensures your clients experience SEO as a measurable, high-performing, and scalable service.
Next Steps
To continue setting up your SEO Phoenix account, visit: