Local Presence is Conduit’s foundational local visibility solution — built for clients who want stronger Google Business Profiles, consistent directory listings, and accurate business information across the web.
Unlike full SEO packages, Local Presence focuses strictly on off-site optimization — no on-page, content, or technical SEO. It’s designed for businesses that rely on local discovery and want to ensure their digital footprint is clean, consistent, and performing.
What’s Included in Local Presence
Each Local Presence plan includes:
12 GBP posts per quarter
10 manual directory updates
1 directory network submission
GBP optimization work
10 local keyword heatmaps (option to add 5 more for $29/month)
Quarterly reporting
In short: Local Presence keeps your client’s business visible, accurate, and active — everywhere local customers are searching.
What Type of Reporting Will I Receive?
Local Presence includes one quarterly report, delivered by the 15th of the first month of the following quarter.
Example:
Q4 2025’s report will arrive by the middle of January 2026.
When to Use Local Presence
Local Presence is ideal for businesses that rely on foot traffic, phone calls, or local search traffic, rather than nationwide ranking or content-driven growth.
Use Local Presence When: | Use Full SEO (Essentials & Up) When: |
|---|---|
Your client wants visibility for “near me” or map-based searches | Your client wants to rank for broader or national keywords |
Your client’s main goal is consistency and reputation | Your client’s goal is growth and audience expansion |
They don’t have a need or budget for on-site work | They’re ready to invest in ongoing optimization and content |
In short:
Local = Foundational visibility
Full SEO = Growth and new audience reach
How Local Presence Works
Local Presence operates on the same calendar-quarter schedule as SEO, but with a lighter deliverable cadence.
Here’s what to expect each quarter:
Milestone | Deliverable | Timing |
|---|---|---|
Launch Setup | GBP access verification + directory audit | Within first 5 business days of onboarding |
GBP Optimization | Update categories, hours, services, images, and core info | Within first 30 days |
GBP Posting | 12 posts drafted and scheduled (3/month) | Throughout quarter |
Directory Work | 10 manual updates + 1 directory network submission | Ongoing through quarter |
Heatmaps | 10 core keyword maps created (option for +5 add-on) | Mid-quarter |
Quarterly Report | Local visibility summary and key insights | 15 days after quarter end |
Pro Tip for Agencies:
Encourage clients to check their GBP listing regularly and respond to reviews promptly — this boosts both ranking and trust signals.
Customization Options
Local Presence can be customized further through our à la carte menu.
Available add-ons include:
Additional GBP posts, citations, or keywords
Review management
Extra Publer users or GBP locations
Heatmap expansion (+5 for $29/month)
If your client wants to combine Local Presence with backlinking, content, or onsite work, consider upgrading to the SEO Essentials tier for a full organic strategy.
Start Dates & Commitment
Local Presence follows the same quarterly cadence as SEO.
Start Timing | Deliverables | Fee Structure |
|---|---|---|
First 45 days of a quarter | Full quarter of deliverables | Full quarterly investment |
After Day 45 | Baseline audit + prep for next quarter | One-time $695 fee |
Example:
If a client signs up mid-February, they can choose between:
Paying for the remainder of the quarter to receive all Q1 deliverables, or
Paying $695 for baseline + roadmap preparation to start fresh in Q2.
A Quick Recap
Feature | Local Presence | Full SEO (Essentials & Up) |
|---|---|---|
Onsite Work | ❌ None | ✅ Included |
Content | ❌ None | ✅ Blogs, pages, refreshers |
DA 50+ Backlinks | ❌ None | ✅ Included |
Directories | ✅ 10 manual updates + network submission | ✅ Included |
GBP Posting | ✅ 12 per quarter | ✅ 12 per quarter |
Heat Mapping | ✅ 10 (option for +5) | ✅ 10 (option for +5) |
Reporting | ✅ Quarterly only | ✅ Monthly + Quarterly |
Ideal For | Local visibility and reputation | Growth, ranking, and new traffic |
Next Steps
If you're considering actual on-site SEO for your client, have a look at the articles below.