The Digital Snapshot is a Conduit sales support tool designed to help your agency open more doors, spark stronger prospect conversations, and uncover cross-channel opportunities that lead to full digital partnerships.
Think of it as the conversation starter before Market Opportunity Assessment (MOA) or Strategic Recommendation — quick, powerful, and data-driven.
What Is the Digital Snapshot?
The Digital Snapshot is an automated, high-level assessment of a business’s current digital presence. It delivers a single overall score based on multiple key categories:
Website UX (Mobile & Desktop)
Paid Ad Activity
SEO & Keyword Rankings
Content & Technical SEO
Social Media Presence
Local Business Presence (GBP & Directories)
Google Reviews
Each snapshot highlights gaps, strengths, and opportunities across these areas, then ties them directly to Conduit’s service suite for an actionable next step.
Why It Matters
The Digital Snapshot isn’t a deep analyst audit — it’s a door-opener.
It helps your agency:
Start better sales conversations with concrete data.
Uncover quick wins your agency can immediately support.
Position your agency as an elite digital partner by connecting insights to solutions.
Identify strategic next steps, whether that’s SEO Essentials, Paid Search, or a full MOA engagement
Bottom Line: The Digital Snapshot gives your sales team the “why” behind a prospect conversation — not the full plan, but the spark that starts one.
How to Access It
You can now submit Snapshot requests directly from your Agency Hub under “Digital Snapshot Submission” or by clicking the link here.
How to Use the Digital Snapshot
The Digital Snapshot is built to make your first 10 minutes with a prospect more meaningful. Here’s how to walk through it:
1. Start With the Overall Score
Use the overall number as your hook — “Here’s where your digital marketing stands today.”
This score blends multiple categories, giving an immediate sense of performance and opportunity.
2. Identify Opportunities by Category
Category | What It Measures | How to Position It |
|---|---|---|
Mobile UX | Site speed, navigation, and mobile experience | Low = fix UX first with SEO Essentials. |
Ad Activity | Presence of paid campaigns | Low = they’re missing out; pitch Paid Search or Social. |
SEO | Keyword visibility and organic ranking | Low = pitch Essentials SEO. |
Technical SEO | Backend structure and optimization | Low = site not optimized; pair with foundational SEO. |
Social Media | Organic activity and engagement | Active = expand with Paid Social. |
Local Presence | GBP activity and directory accuracy | Weak = add Local Presence or SEO Essentials. |
Content | On-site content and blog consistency | No blog = no SEO foundation; pitch SEO Essentials or Grow. |
Google Reviews | Average score and volume | 4.5+ = amplify with Ads; weak = reputation management + SEO pairing. |
3. Review the Product Recommendations Section
At the end of each Snapshot, you’ll find an automated recommendations summary.
This is your sales bridge — it connects the insights directly to Conduit’s service offerings.
Each recommendation maps to one or more of the following categories:
SEO Packages (Essentials, Grow, Elevate)
Paid Search, Paid Social, Programmatic, OTT
Local Presence or Review Management
Use this section as your lead-in to Conduit’s next-level audits like:
When to Use a Digital Snapshot
Stage | Use Case | Goal |
|---|---|---|
Prospecting | When meeting a new business or cold lead | Start the conversation with insight and value |
Pre-Audit | Before offering an MOA or audit | Gauge where to focus and what gaps to highlight |
Cross-Sell | For existing clients with limited services | Show the opportunity in other channels |
Follow-Up | After a dormant conversation | Reignite with updated data and fresh recommendations |
The Snapshot helps you say: “Here’s where your marketing is today — and here’s where we can take you tomorrow.”
Best Practices for Presenting the Snapshot
Lead with value, not flaws: Frame opportunities as areas of potential, not failures.
Keep it conversational: “You’re scoring well here, but there’s room to grow in…”
Connect the dots: Always link a finding to a Conduit solution.
Use the MOA as your closer: Once interest is confirmed, recommend a full Market Opportunity Assessment for deeper insights.