Strategic recommendations are a great way to receive aid in landing new clients for your agency. Select the topic below that best describes what you're looking for:
What comes with a Market Opportunity Assessment
You can expect the following to be provided by the Conduit team after we receive everything we need to complete the MOA.
A max monthly budget you could feasibly spend in that market with the audience, geo, and goals provided
An estimated audience size
Expected costs (CPM, CPC, etc. depending on the platform)
A confirmed geo-target
A preview of the audience or keywords used
How to request a Market Opportunity Assessment
Requesting a MOA is as simple as reaching out to your Account Manager in Teamwork to discuss the potential new client opportunity. For those that prefer forms, you may also fill out the Sales Support form located in your Agency Hub. From there, your dedicated AM will guide you to the sales deliverable that best suits your needs.
Information needed to request a Market Opportunity Assessment
Before our team can get started on a recommendation, we'll need to be provided the following. Keep in mind that while it's better to have this information before getting the conversation started with your AM, it's absolutely not necessary and we can guide you in the right direction.
Client name and website
Objective for this campaign (choose one of reach/awareness, traffic, or conversions)
Geo-target (Geography should be submitted as City, DMA, State, or Country)
Demo: Any specific ages or genders?
Interests: Any applicable interests of this audience
Channels/services that will need to be assessed
Special Ads Category: Does this campaign fall under any of the following categories:
Housing
Employment
Credit
Politics
Expected turnaround times
Market Opportunity Assessments will be provided to your agency 2 business days after receiving all the necessary information we need to complete this sales deliverable.
How much a Market Opportunity Assessment costs
Market Opportunity Assessments are $195 each. However, you get 3 free ones on us each month!
Example Market Opportunity Assessment
For an example of a MOA, click here!