Strategic recommendations are a great way to receive aid in landing new clients for your agency. Select the topic below that best describes what you're looking for:
What comes with a Strategic Recommendation
You can expect the following to be provided by the Conduit team after we receive everything we need to complete the rec.
Monthly budget recommendation
Estimated metrics for the recommended budget (these vary by platform but metrics like clicks, impressions, views, etc).
Campaign strategy
Creative recommendations
Audience recommendations
Confirmed geo-target
How to request a Strategic Recommendation
Requesting a Strategic Rec is as simple as reaching out to your Account Manager in Teamwork to discuss the potential new client opportunity. For those that prefer forms, you may also fill out the Sales Support form located in your Agency Hub. From there, your dedicated AM will guide you to the sales deliverable that best suits your needs.
Information needed to request a Strategic Recommendation
Before our team can get started on a recommendation, we'll need to be provided the following information. Keep in mind that while it's better to have all this information before getting the conversation started with your AM, it's absolutely not necessary and we can guide you in the right direction.
Client name and website
Monthly campaign budget
Overall goal/objective for this campaign (i.e. reach/awareness, traffic, conversions)
Are any channels off-limits (no ability to run video, already running this channel elsewhere, etc.)?
What is the geo for this prospective campaign?
Demo: Any specific ages or genders?
Interests: Any applicable interests of this audience
Special Ads Category: Does this campaign fall under any of the following categories:
Housing
Employment
Credit
Politics
Expected turnaround times
Strategic Recommendations will be provided to your agency 5 business days after receiving all the necessary information we need to complete the rec.
How much a Strategic Recommendation costs
Strategic recommendations can cost either $195 or $595 depending on the client's budget. A breakdown of each deliverable can be found below.
Strategic Rec Lites are provided to clients that have under $4k to spend and include a strategy for 1-2 products.
Strategic Rec Pros are provided to clients that have over $4k to spend and include a strategy for 2+ products
Example Strategic Recommendation
For an example of a Strategic Recommendation, visit here!