To run a Reddit Ads campaign, Conduit requires access to the following:
Partner access to the appropriate Business Manager with assets shared
Google Analytics (if tracking goals)
Google Tag Manager (if tracking goals)
Creatives (see below)
Note: If you do not have an existing account, you'll need to create one first and ensure it has billing & payment information. Reddit currently displays the username as the publisher of ads — not the ad account name. If the username is personal (e.g., “Steve”), ads will show as being published by “Steve.”
Once you have an existing Reddit Ads account complete with payment info, you may proceed with the following steps.
Access Steps
Reddit now supports Business-to-Business partnerships, allowing you to share business assets similar to Meta’s partner access.
Step 1: Log in to Reddit Business Center by going to https://ads.reddit.com and selecting Business Center from the navigation
Step 2: Navigate to Partners in the left menu by going to Business → Partners
Step 3: Click “Add Partner” and Enter our Business ID (681a0ceb-ed68-47de-8a98-0dc5d60e0987)
*Note. Make sure you verify that the business name displayed is correct (Reporting.Ninja)
Step 4: Select the appropriate client's profile to share and click Confirm
Step 5: Ensure the ad account and payment method are active so Conduit can launch campaigns without delays
Recommended Creatives
IMAGE ADS
File: JPG, PNG
Size: ≤ 20 MB
Best ratios:
1:1 → 1080×1080
4:5 → 1080×1350 ⭐
16:9 → 1200×628
Headline: ≤ 100 chars (80 safer)
VIDEO ADS
File: MP4, MOV
Max size: 1 GB
Length: 5–30 sec (6–15 sec best)
FPS: ≤ 30
Best ratios/sizes:
9:16 → 1080×1920 ⭐
1:1 → 1080×1080
4:5 → 1080×1350
Thumbnail:
400×300 (16:9), ≤ 500 KB
CAROUSEL ADS
Cards: 2–6 images
File: JPG, PNG
Size: ≤ 20 MB each
Best ratios:
1:1 → 1080×1080
4:5 → 1080×1350
Keep same ratio across all cards
FREE-FORM ADS
Up to:
20 images
5 videos
40,000 characters
Looks like a Reddit post (native style)
PREMIUM/OPTIONAL ADS
Top Banner
300×600 or 300×250
≤ 150 KB
Sticky Banner
300×250
≤ 150 KB
VERTICAL VIDEO ADS
Ratio: 9:16
Length: 5–30 sec (≤15 best)
Headline: ≤150 chars (≤36 ideal)
HELPFUL TIPS:
Design mobile-first
Use 4:5 or 9:16 whenever possible
Keep key content centered (avoid cropping)
Headlines can get cut off → keep short
Native-looking ads perform best
QUICK CHECK LIST:
If launching a campaign, make:
2–3 images (1080×1350 + 1080×1080)
2–3 videos (1080×1920)
1 carousel (3–5 cards)