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SEO

SEO is based on quarterly deliverables. Below is the timeline you can expect to receive each deliverable.

Month 1

  • Baseline doc: within the first 30 days of campaign launch. *This is only received once when a campaign launches.

  • Quarterly roadmap for the current quarter within the first 30 days of campaign launch. *This is only received once when a campaign launches. Once campaigns are ongoing, this is provided 15 days before the start of the new quarter in Month 3.

    • GBP posts in progress: GBP posts will be available in the roadmap for review.

    • Your agency will have EDIT access to adjust as needed for copy and imagery before the 1st of the quarter’s scheduling (last business day of the previous quarter).

    • They MUST put in edits before the 1st of the month as this is when they auto-schedule. 

  • Quarterly report for the previous quarter: 15 days after the previous quarter ends.

  • Long-form content: Draft will come by the last business day of Month 1.

  • Supporting, standalone, and page refresher content work begins (some may be shared early).

Month 2

  • Monthly recap for month 1 by the end of the 4th the business day.

  • Long-form content: Revisions/publishing by the end of the month.

  • All content will be shared by the end of this month at the latest for review by the last business day of the month (supporting, standalone, and page refreshers).

  • Technical work focused begins.

Month 3

  • Monthly recap for month 2 by the end of 4th business day of the month.

  • All content has been reviewed and published by the last business day of the month.

  • The rest of month 3 is heavily technical-focused.

  • High authority backlink secured DA50+ by the end of the month.

  • Quarterly roadmap for the upcoming quarter: 15 days before the start of the new quarter (e.,g, June 16th). This will contain the upcoming quarter's plan and GBP posts.


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