Organic media timelines


Choose which timeline you're looking for from the list below:


SEO

SEO is based on quarterly deliverables. Below is the timeline you can expect to receive each deliverable.

Month 1

  • Baseline doc: within the first 30 days of campaign launch. *This is only received once when a campaign launches.

  • Quarterly roadmap for the current quarter within the first 30 days of campaign launch. *This is only received once when a campaign launches. Once campaigns are ongoing, this is provided 15 days before the start of the new quarter in Month 3.

    • GBP posts in progress: GBP posts will be available in the roadmap for review.

    • Your agency will have EDIT access to adjust as needed for copy and imagery before the 1st of the quarter’s scheduling (last business day of the previous quarter).

    • They MUST put in edits before the 1st of the month as this is when they auto-schedule. 

  • Quarterly report for the previous quarter: 15 days after the previous quarter ends.

  • Long-form content: Draft will come by the last business day of Month 1.

  • Supporting, standalone, and page refresher content work begins (some may be shared early).

Month 2

  • Monthly recap for month 1 by the end of the 4th the business day.

  • Long-form content: Revisions/publishing by the end of the month.

  • All content will be shared by the end of this month at the latest for review by the last business day of the month (supporting, standalone, and page refreshers).

  • Technical work focused begins.

Month 3

  • Monthly recap for month 2 by the end of 4th business day of the month.

  • All content has been reviewed and published by the last business day of the month.

  • The rest of month 3 is heavily technical-focused.

  • High authority backlink secured DA50+ by the end of the month.

  • Quarterly roadmap for the upcoming quarter: 15 days before the start of the new quarter (e.,g, June 16th). This will contain the upcoming quarter's plan and GBP posts.



Organic Social

Social Content is based on monthly deliverables. Below is the timeline/workflow you can expect:

  • Conduit creates all posts for the following month and sends the approval link to your agency via Teamwork by the 15th of the month. *After this, all revision communication regarding these posts can remain within our scheduling platform.

    • For example, if your client will be receiving social posts in April, our approval link containing April's posts will be sent by March 15th.

  • Your agency reviews the individual posts from our scheduling platform and requests any revisions needed or approves the posts.

  • If revisions are necessary, our team will make these within 2 business days (depending on volume).

  • Most of our agencies typically send the approval link to their clients after their agency has had time to review and request any necessary changes, which are then made and confirmed on our end in our scheduling platform.


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