The GPS Estimator compares what a client can afford to spend to acquire business with expected market costs.

The result generally falls into one of three scenarios. Pasted text

The Numbers Work Well

Expected market costs fall below the client's calculated acquisition ceiling.

This indicates there is meaningful room between what acquisition is expected to cost and what the client's business economics can support.

What this means: The starting economics support the opportunity and provide greater flexibility in how the available market can be approached.

Works, With Careful Buying

Part of the expected market range is comfortably within the client's economics, while other portions may approach the calculated ceiling.

What this means: The opportunity may still make sense, but targeting, channel selection, budget allocation, and ongoing optimization become particularly important.

Worth a Closer Look First

Expected acquisition costs may exceed what the business can currently support based on the inputs provided.

What this means: Before moving forward, we should review the assumptions.

This may include checking:

• Typical sale value

• Gross margin

• Close rate

• Customer value

• Repeat customer value, where applicable

The result does not mean the business is unsuitable for marketing. It means the current business inputs and expected acquisition costs need further review before establishing the plan.

Are Estimator Results a Guarantee?

No. GPS Estimator outputs are projections based on available client information, account data, and applicable industry benchmarks. They are intended to establish a defensible planning baseline, not guarantee a specific result.