We have a host of helpful resources to give your agency all the tools you need for success. Which resource best explains what you're looking to learn more about?
Agency hub
This is your agency’s home base. If you bookmark anything, this is it. It houses all the important links, your financial information, and high-level account performance that you’ll want to reference on a day-to-day basis. In fact, everything in this article also lives in your Agency Hub. Some examples of things you’ll find in there are links to our forms (insertion orders, revision forms, sales support forms), links to collateral (Playbook, Help Center, margin calculator, Rate Card), Teamwork project links, Performance Dashboard links, agency financial information, and high-level client performance. If someone at your agency needs access to the Hub, just reach out to your Account Team with their email address and we'll get them added!
Playbook
This is by far the coolest piece of collateral that we provide our agencies, but it’s also massively beneficial for establishing expectations and arming you during your sales process. It contains literally everything you need to know about every channel and service offering that we provide from best practices, to demographic & psychographic characteristics, to when & why to run that specific channel or service. It’s 120 pages of white-labeled gold. There is a section about your agency's margin on the first page of the Programmatic Advertising section, but other than that, you can basically show this to your clients as your own. Go check it out for yourself!
Pro tip: Download it as a PDF and scroll and zoom your heart out.
Performance dashboard
The ultimate tool for digital marketing performance. So many of the off-the-shelf dashboard tools provide off-the-shelf metrics. The Performance Dashboard is something designed and executed from the ground up by the Conduit team and is completely customized to your account. We have a robust (like... very robust) data infrastructure on the backend which allows us to provide detailed data in a customized fashion. No longer will you need to bust out the calculator to add up leads across platforms. With the Performance Dashboard all of your data is integrated to provide a truly seamless experience when diving in to assess the performance of your digital marketing campaigns. We can be the best partner when we have clear goals, and we provide the best reporting when it's based on those goals. The Performance Dashboard is the engine that powers your digital marketing success going forward!
Margin calculator
With just a couple of inputs, you can easily calculate your margin for any account you run with Conduit. This tool will give you a breakdown of your margin for each channel as well as the holistic margin your agency is making on the entire account. Play around with different channels, budgets, and rates, and assess how the they impact the margin of your agency!
Financial dashboard
The financial trending data will let you see how your agency has grown, what channels/services you utilize, important invoicing information, and will even forecast two months ahead so you can easily see what's scheduled to end!