GPS Campaign Launch Timeline: From IO to Live

A successful launch starts before the first ad runs.

The GPS launch process is designed to make sure strategy, access, assets, tracking, KPAs, and campaign goals are aligned before media begins spending.

Here's what to expect.

Step 1: Submit the Insertion Order

The process begins when your agency submits the Insertion Order (IO).

The IO gives our team the information needed to understand the campaign, including details such as:

  • Campaign goal

  • Primary and Secondary KPAs

  • Channels

  • Budget

  • Flight dates

  • Audience

  • Geography

  • Landing page

  • Creative requirements

Conduit will review the submission and confirm any additional access or asset requirements.

Step 2: Provide Access & Assets

Before the launch timeline can begin, Conduit needs the required access and assets.

Depending on the campaign, this may include:

  • Google Analytics

  • Google Tag Manager

  • Advertising platform access

  • Creative assets

  • Landing pages

  • Required tracking access

Until required access and assets are received, the campaign remains in Day 0.

This is why we highly recommend beginning the access process before or alongside the IO submission. The existing Conduit onboarding process similarly identifies complete access and assets as prerequisites for getting a campaign live.

Step 3: Kickoff & Goal Alignment

Once the required information is available, the Conduit team aligns internally on the campaign.

Where applicable, we'll also hold a kickoff call with your agency to make sure we're aligned on:

  • Campaign strategy

  • Goals

  • KPAs

  • Audience

  • Offer

  • Important client context

  • Measurement

Step 4: Campaign Build

The campaign moves into build and QA.

Campaign builds are typically completed within Days 3–5, depending on the campaign and transition requirements.

Step 5: Campaign Launch

Once the campaign has been built, reviewed, and approved as needed, it's time to launch.

Your Launch Blueprint documents the go-to-market strategy and provides a clear record of how the campaign has been structured.

Step 6: Performance Dashboard Setup

After launch, Conduit connects the appropriate channels and data sources into the Performance Dashboard.

Dashboard setup is typically completed within 2–3 days after launch.

The Biggest Thing to Remember

Day 1 doesn't begin simply because the IO was submitted.

Complete access and assets are what allow the team to start building.

The faster those pieces are in place, the faster we can get from onboarding to performance

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