Conduit has different tiers and deliverables associated with those tiers depending on the media spend that client is running with us. Our tiers and deliverables are on an account basis and are the sum of all media (Paid, Programmatic, and Organic). For example, if you have an account running $3,000 on TikTok, 200,000 OTT impressions ($4,998 dollars @ $24.99 CPM), and $4,000 of Google Ads, you would fall in the Advance Tier and receive everything associated with that tier for that account.

Some key differences between tiers include:

• Channel limits: accounts spending less than $4,000 collectively will have Paid Media channel limits (1 Paid Media channel at the Base tier and 2 Paid Media channels at the Core tier)

• Reporting differences: accounts spending less than $4,000 will receive a monthly recap as apposed to an Analysis

  • More details on the differences between these can be found here

  • There are also monthly account calls with analysts when reaching the Premier tier, as well as weekly analyses for Platinum tier clients

• Kickoff Call differences: accounts spending less than $4,000 will not receive a Kickoff Call

Account tiers and deliverables